21A-Reading Reflection No.2

The Art of Social Media: Power Tips for Power Users, Guy Kawasaki

1. The general theme of this book is to help build a marketing presence through connectivity and the use of social media. It goes through multiple social media platforms and explains how to successfully market a product through each of those. This book also made the argument that social media is one of the most important metrics for reaching potential customers. It is a great book for people who need to build social capital in their business.
2. This book really did enhance what I was learning in this class because I got an insight of how to connect with potential consumers, other businesses, and current customers. I chose this book because it really relates to the product I am offering and the market segment for which I am offering to. Since my segment involves young adults, social media is a perfect way to connect, learn, and market. It really helps me get my product out there so people will gain awareness.
3. I believe a cool assignment relating to the book I read would involve making a social media account on a site and and try to market a product in mind. For example, on Facebook a student can create a page that pertains to their business idea and product. This can involve pictures, information about the product, and other links.
4. The aha moment of the book relates to the part where Kawasaki talks about how to reach more people and gain more followers. I learned that I need to be bolder and engage with integrity more often on social media to gain more followers. I also need to share valuable content frequently and up to date regarding my promotions or my product to keep my followers updated.