My prototypical customer is a young adult who makes frequent online payments supporting small businesses. My customer likes to go to watch a band play at a local bar, has a couple of tattoos, and likes to dress well everywhere he goes. He drives a new silver Honda Civic. His favorite TV show is Game of Thrones, which him and his girlfriend watch together on Sundays. He does not have any children but would be willing to have one in the future with his girlfriend. He likes to go bowling with his friends on the weekends and likes to drink light pilsner beers. He used to work out at the gym but then he realized he didn't have much time to do it anymore. He's traveled a lot and visited many countries. My customer is around 26 and they feel as if they were around 26. He is also really invested in the latest technological trends and would occasionally play a role-playing video game on his PS4.
Some similarities I have to this customer is that my favorite show is Game of Thrones, I love to travel, and I used to go bowling a lot with friends. I think the fact that I have some things in common with this customer is a coincidence because I am developing a product that I hope will also benefit myself and that I too can use.
Wow Teddy!
ReplyDeleteThis description of your prototypical customer is very well-detailed. I feel like I know this guy personally. I like the way you got down really deep into the little things that make up who your customer is. I also thought it was funny to hear that the customer is "26, and feels as if they were around 26". Awesome post! Thanks for sharing!