19A-Idea Napkin No.2

1. Hello future customers, my name is Theodore Pappas and I am fully capable of launching a product that will dramatically change people's lives. Using a set of unique abilities that stem from learning experiences, I am able to really interest a wide array of markets. I have exceptional communication skills which will allow me to really show my product off. I also think outside of the box and put myself in the place of the consumers. I first ask myself, "How will this product benefit my life".  I am also very cultured and also keen to making relationships with potential buyers from anywhere in the world. I see this business changing my life because I know that I will provide many cost savings and benefits to many people who are at risk with cyber threats. Seeing my product change people's lives for the better is my ultimate goal that I seek to accomplish. 
2. I will be offering a product in the form of an app that is a platform for detecting and neutralizing potential cyber threats.  This app will connect small businesses and consumers like never before. This app has two sides to it, the buyer and the seller side. The seller side is where small businesses set up accounts to like to any consumers. Therefore, if a consumer is making a transaction, the app will directly link to a threat sensing device. The buyer side, is where consumers are given the option to link their transaction accounts to the app and get matched with a database of all small businesses that they have gotten service from. The app will detect threats and notify both sides if potential threats are lurking. If they are notified right away, both sides will take specific measures to ensure the safety of the transaction. Thus, my goal is to prevent fraud, stolen data, assets, and other information. 
3. My product will be offered to a large market but directed toward young adults who are still learning how to manage their assets and/or businesses. These young adults also love to make online transactions rather than buying/selling from brick and mortar stores themselves. Limiting the risk will also yield greater rewards for small businesses.
4. This product is extremely valuable because risk of losing important assets is greatly diminished. People will invest into an app like this because the benefits are extreme. Some benefits include: more small business revenue, greater safety in transactions, assists in account/transaction management for young adults, and HUGE cost savings for both sides. 
5. I believe that I have a unique way that I can locate and relate with my target segment. Since I am placed in the same shoes, I can really see into the minds of my consumers. This can really help me because I am willing to crowdsource ideas that can help with my plan. Since the consumer base should be my best friend it is important to build relationships and take feedback. 

-I believe that all these elements fit together better than before because they have been assisted and tweaked by feedback. The flow of the whole napkin is also significantly better and so is the features and benefits of the product itself. Therefore, with continues feedback and practice, I believe that this idea can reach miraculous measures in the technological world we live in today. 

Part 2:

1. One point was to try and narrow my target segment because the segment I listed before was way too broad. Therefore, I worked to find a segment that would need to use my product more than anyone. That is how I came up with young adults who shop/sell in small business platforms. 
2. Another point was about the competition that I would face and if there are other similar products like this. I have discovered that no product will link consumers and businesses together through one non costly app that both spectrums can get. Therefore, in my napkin I got more specific on the product use and how unique it is.