IDEA NAPKIN
1. My name is Theodore Pappas, I am fully Greek and fully ready to satisfy many peoples unmet needs with my proposition. I have a unique set of skills that stem from the many interesting experiences I have been through (sorry Dos Equis guy). I have a tendency to be able to relate to people all over the world due to the fact that I am a cultured person. Traveling and getting an insight to all these cultures helped me learn about different consumer aspirations and multiple small businesses. I feel like I am ready to take the next step by helping people around the world safely maintain their transactions and their assets for a lower cost than other methods.
2. What I am offering is a plan that connects small businesses and consumers like never before. Since large businesses can afford huge metrics of Cyber-Security and protection, I will exclude them from my plan. I seek to develop a threat sensing device that links to an app on consumers' and business owners' phones that detect potential cyber threats. The plan is to integrate a plan in the whole network of the business creating a cyber wall that would be very tough to breach. Once it is breached it will send a message directly to consumers via an app on their mobile phones. Thus, my goal is to prevent fraud and stolen data, assets, and other information.
3. My product aims to target consumers and small businesses who are linked in business transactions electronically. In the United States there are over 28 million small businesses and 70% of the US population uses account transactions in consuming goods. I will target that whole segment of people and businesses. Everyone I am targeting has something major in common and that is the threat and risk that they have to deal with in a world that technology is rapidly growing.
4. This solution is valuable to the consumers and businesses that I am targeting because they all have an unmet need of protection from all the cyber threats lurking around these days. People will pay for this because it will help them not lose information, money, and other important data. The potential benefits outweigh the costs heavily and the app would not cost much at all for consumers.
5. My secret sauce is the fact that I can interact with basic consumers and small businesses like nobody else. I have a unique set of abilities that assists me in getting into the mind of people and their buying habits. I am able to understand the threats that are provided by technology due to experiences that I only had in my life. Nobody ever shares the same experiences and I believe mine are rare.
I believe that my proposition has actually strengthened due to the fact that all these elements fit together like pieces of a puzzle. I am starting to develop a larger picture with these pieces and it is actually starting to look amazing. However, I aim to develop this idea more and make some more tweaks to it. In the future, I would like to see this help people save trillions of dollars around the world.
I like your idea of reaching small businesses, but 28million businesses is quite a big market, how are you planning on reaching all of these businesses? Also, I know that you said you have skills with communicating with people due to your background but what about the product itself? How will you be able to develop this? This is the problem that I ran into myself, as I have never developed an app before.
ReplyDeleteLike I said in your other post, the statistics really strengthen your argument. I'm also curious what kind of competition you would face. You said this would be a cheaper option for cyber security but what exists already? I think keeping in mind your competitors weaknesses and making them your strengths could really give you a competitive edge when consumers compare your services.
ReplyDeleteThis is really a great topic to be discussing because I think any platform to allow small business a foothold into markets is greatly beneficial to the economy and society at large. I think that this is definitely an idea to pursue because with it's growing success it will expand outside of your current intended market and help business as a whole.
ReplyDeleteHello Teddy!
ReplyDeleteThis is a very interesting idea to push. Considering how electronic transactions are rapidly redefining the way people do business, cybersecurity is going to increase in necessity. If you are actually able to give small business a fighting chance with this sort of cyber-protection, it could very much change the economy, and make a more equal set of opportunities for expansion.