9A-Testing the Hypothesis, Part 2

Upon evaluating my area and opportunity I have thus found five people who I believe do not have the unmet need but should. I believe these group of people are unaware or are just really big risk takers. 

Interviews: 

1. Walmart Manager: This man is a manager at a local Walmart and since this company has such up to date technology and great cybersecurity, I believe that from the business perspective he has the need covered. Therefore, he falls outside of the boundary as a manager of certain assets. This need has to due with two perspectives: the customer and the business. As a customer to other small businesses he should have the need because not every place is as large as Walmart. I believe that his perspective is different because he usually works with a technology that has very little risk. 
2. Roommate: My roommate falls outside of the boundary because he claims that since nothing has ever threatened him in terms of fraud or any cyber threat. He shares a lot in common with my opportunity because we usually support small businesses and are customers there frequently. The need I identified to him differs from the need for businesses because they have more threat in losing more assets due to the fact that they have to implement cybersecurity plans. Clearly he is outside the boundary and his need differs from others just because he does not believe in risk. 
3. Nice man that I met at the barber shop: He is outside the boundary because he basically does not understand the extent of cyber threats and how technology is advanced. I am not saying that some people are not smart, they just are not aware of how technology these days can be a threat to themselves through small businesses who do not know or have inadequate cyber security plans.  People like this differ from others because they simply are not aware of the threats that cyber security provide. 
4. Grandfather: My grandfather is fairly old, and has never used anything but cash. He really should have this unmet need but he does not because he is not up to date with technology. The elderly are usually the least aware of the growing technological threats lurking around. Most of this can stem from the fact that they have not ever grown with the way that technology has succeeded them. 
5. Mitchell, "my friend":  Mitchell is an interesting man and he believes that his money and his assets are indestructible. Therefore, he has no need to worry about all those cyber security threats because he simply has no worries about anything that can come and harm his accounts. He differs from many people because most people tend to worry about potential threats in dealing with their accounts. 

Inside the boundary	Outside the boundary
Basic Consumers/ Small Businesses	Elderly, Ignorant People, and Small Businesses
Ability to have proper cybersecurity	......................................
Growing technological threats	The ability to not be aware/ have great security measures