27A – Reading Reflection No. 3

Inbound Marketing, Brian Halligan

1. The general theme of this book is to inform readers of how to market a product by connecting with customers online. The whole point is that the customers try to find you instead of wasting a lot of money and time looking for them. The book also shows a step-by-step way to turn visitors to a site into actual customers using the multiple programs and connectivity that the internet has to offer. 
2. This book connected with this class in terms of the sections of building relationships and increasing social capital. I believe that I enhanced my understanding about the multiple ways that I can effectively market a product online and gain attention of customers by reading this book. Since we have already built our venture and solidified the extent of our product, I believe that this book is the next step to actually attract customers and market the product. 
3. An exercise that I would create that relates to this book would be one which we create a Facebook page that shows our products and the benefits that it provides. By using the steps in the book, the student will create the page that will most likely create the largest form of success. This can generate real life feedback and really enhance that position of the product in consumers' minds. 
4. The biggest aha moment in this book is the way that it emphasized the cost savings of enduring inbound marketing rather than outbound. I believe that the book really provided an incentive to attract customers rather than pushing your message to them.