25A – What’s Next?

Existing Market

1. The plan for my product here is to enhance my product to the benefit and liking of my customers. My goal is to keep my existing customers and attract new ones in their same market. 
2. Interviews:

-Customer #1: This customer says that a good idea is to extend the product and make it available on computers, televisions, and any other electronic platforms. If we do this then the customer can be alerted whenever he/she does not have their mobile phone or tablet with them at the time. 

-Customer #2: This customer believes that my venture should develop its own transaction system rather than just linking to the accounts. He believes that if the app has its own account system, businesses and their customers can use that very easily and safely. He also says that it can bring my venture a lot more revenue. 

-Customer #3: This customer says that my venture should offer deals to businesses that are struggling to find their way so that they get some help to develop properly. This can help because it can add to the mix of safe businesses. 

     All three customers provided me with some really good feedback. I really enjoyed the first concept of expanding the application. This makes a lot of sense because not everyone has their phones on and available all the time. I believe that a good idea may be also linking the app to an email and/or tv so that customers are able to receive the notification in the quickest way possible. 

     I also thought the second idea was really great bc it really helps my venture build up. If I include a transaction system, my app will actually will develop different uses which can attract more customers and businesses. I believe that something like this can really provide safe measures for transactions which can yield greater benefits to both small businesses and consumers.

New Market

1. I have always targeted small businesses that want to grow and are in need of a good cyber security measure. However, in the future I plan on expanding to larger businesses and becoming their main provider. 
2. I believe that my concept can create value to large businesses and their consumers because it can develop into the sole security measure that all businesses can be linked with. Therefore, the consumer would be able to view the safest businesses and make judgements upon that fact. 
3. Interviews:

-Customer #1: This customer believes that in order to be successful in this market, my venture should really show success it incurred regarding small businesses. He believes that this will attract attention to larger businesses who also feel uneasy about their security plans. 

-Customer #2: This customer says that one major adjustment that should be made to reach this new market is to gain good publicity. He says that having good public relations can really help with making the product more interesting. 

     Both customers had something in common with the feedback that they provided to me. They both concluded that the success in my current market really contributes in getting the recognition in a larger market.  I am surprised by the fact that publicity plays such a major role but it actually makes sense in getting the recognition I need.

     I believe that in order to switch to this market, I really have to take the feedback I received in the existing market to consideration. This is because becoming more successful in the existing market can create a path to extending into a larger market.